A new luxury residential development in London is aiming to enhance tenant well-being by offering free mental health check-ins as part of its rental packages.
Moda, the property developer behind the Embassy Boulevard complex near the US Embassy in Nine Elms, is introducing the initiative to appeal to renters, providing mental health services alongside the usual amenities. The development, which includes more than 450 flats, aims to address growing concerns over mental health in the rental sector, particularly with the increasing rates of anxiety and depression.
Residents at Embassy Boulevard will have access to a variety of well-being perks, including health checks that focus on physical and mental health, stress management workshops, breathwork sessions, “deep rest” activities to enhance sleep routines and build resilience, as well as nutrition talks.
The initiative comes at a time when mental health challenges are becoming more prevalent among renters. According to a 2024 survey from Generation Rent, 90% of tenants reported that private renting had negatively impacted their mental health, a trend Moda hopes to alleviate with its holistic approach.
Lydia Eustace, head of wellbeing at Moda, emphasized that the well-being programs are designed to reduce the stress often experienced by private renters dealing with unresponsive landlords. By offering mental health support and affordability checks, the developer aims to create a more stable living environment for tenants.
The rent for the flats at Embassy Boulevard starts at £2,600 per month, with three-bedroom apartments priced at £4,600 per month. Eustace highlighted that the long-term nature of build-to-rent properties, such as Embassy Boulevard, allows for a more stable and supportive living arrangement compared to private renting. “You can’t possibly get these services with private renting,” she said.
Recent studies show that mental health concerns are particularly pressing among younger individuals, with nine in ten expressing feelings of stress and dissatisfaction with their quality of life. Eustace noted that nearly three-quarters of Moda’s tenants cited the company’s focus on well-being as a crucial factor in their decision to rent at one of its developments.
“Well-being encompasses more than just mental health,” she explained. “It’s about the environment, nutrition, movement, community, and sleep. Positive mental health requires a cohesive approach to all of these elements.”
Moda’s approach underscores the growing recognition of the need for better mental health support within the housing sector, particularly as rental stress continues to affect a significant portion of the population.
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