In the ever-evolving landscape of workplace benefits, mental health support has become a standard expectation. However, certain industries, notably journalism, demand a tailored solution that transcends traditional employee assistance programs (EAP). Journalists, often on the frontlines covering distressing events, from wars to epidemics, face unique mental health challenges that require specialized attention.
Research from the DART Center for Journalism & Trauma indicates that between 80 and 100% of journalists nationally have been exposed to work-related traumatic events, with over 60% reporting high levels of anxiety, according to Nieman Lab. The constant pressure to be “on” in a 24/7 news cycle contributes to burnout, exhaustion, and a compromised work-life balance, all of which impact the mental health of journalists reporting from the frontlines.
Hearst Newspapers, employing approximately 2,400 colleagues nationwide, recognized early on the necessity for specialized mental health services. In collaboration with Spring Health, Hearst launched a range of benefits tailored to address the unique mental health needs of journalists. These include expedited appointments with therapists, virtual behavioral health options, access to a diverse provider network, and training for managers and HR personnel.
The pivotal role of the COVID-19 pandemic in prioritizing mental health at Hearst cannot be understated. While journalism has always been a challenging career, the pandemic underscored the mental and emotional toll on journalists. A colleague at Hearst, overwhelmed by the demands, sought help and was directed to a commonly used mental health resource for journalists. However, it became apparent that the existing resource did not offer sufficient support for trauma-related issues.
In response, Hearst conducted focus groups to gain a comprehensive understanding of journalists’ needs, revealing the stress, danger, and emotional toll inherent in their work. The company, known for its data-driven approach, sought a vendor aligned with this ethos. Maria, a representative from Hearst, emphasized the importance of solving for access, particularly in large metropolitan areas where colleagues faced prolonged wait times for therapy appointments.
Against the backdrop of the pandemic, Hearst prioritized a mental health solution that could deliver precise care promptly. The company selected Spring Health for its personalized approach to each enrolled member, evidence-based results, and a proven net-positive financial return on investment. This strategic partnership exemplifies Hearst’s commitment to addressing the unique mental health challenges faced by journalists, providing them with the support necessary to navigate their demanding profession.
